"Content marketing" sounds like something big corporations do with teams of writers and videographers. But for a local business, it's much simpler than you think.
Content marketing just means creating useful information that helps customers find you. And for a Muskogee small business, the content you need to create is straightforward.
What Kind of Content Works for Local Businesses
**Blog posts** like this one — answering questions your customers ask. "How often should I change my oil?" becomes a blog post for your auto repair shop.
**Before and after photos** of your work. A landscaper showing a transformed yard is content. A baker showing a custom cake is content.
**Short videos** of your process. Customers love seeing behind the scenes.
Where to Share It
Your website (blog), your Google Business Profile (posts), and Facebook are the three most effective channels for Muskogee businesses. That's it. You don't need to be on every platform.
How Often to Post
Consistency matters more than frequency. One blog post per week, two Google Business posts per month, and three Facebook posts per week will outperform a burst of ten posts followed by silence.
The ROI of Content Marketing
Every piece of content you create works for you indefinitely. A blog post written today can bring in customers a year from now. That's the power of content marketing — it compounds over time.
Need Help Getting Started?
Through our Custom Insights program, we help Muskogee business owners plan and create content that actually brings in customers. No fluff, no corporate-speak — just real content that works.