For every dollar spent on email marketing, the average return is $36. That's higher than any other marketing channel — including social media and paid ads.
And the best part? Email marketing is perfect for small businesses. You don't need a big budget or a marketing degree to do it well.
Getting Started
You need two things: an email list and an email service provider. Mailchimp, MailerLite, and Constant Contact all offer free tiers for small lists.
What to Send
**Monthly newsletters** — share what's new, a tip for customers, and a special offer.
**Seasonal promotions** — "Summer Sale" or "Holiday Special" emails drive immediate business.
**Follow-up emails** — after a customer makes a purchase, send a thank-you email with a request for a review.
Building Your List
Start collecting emails from day one. Simple strategies: a signup form on your website, a physical signup sheet at your counter, or offering a small discount in exchange for an email address.
How Often to Send
Once a month is the minimum. Once a week is ideal for most businesses. The key is consistency — your customers should expect to hear from you regularly.
We Can Set This Up for You
Through the Empowerment Partnership, we can integrate email marketing into your website so you can start building your list immediately. We handle the technical setup; you focus on serving your customers.