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The Small Business Guide to Website Accessibility

2026-06-035 min readDavid Cole

Website accessibility means designing your site so that everyone — including people with disabilities — can use it effectively. It's both a legal consideration and a business opportunity.

Why It Matters for Your Business

**Reach more customers:** Approximately 1 in 4 adults in the US has some type of disability. If your website isn't accessible, you're excluding a significant portion of potential customers.

**SEO benefits:** Many accessibility best practices overlap with SEO best practices. Accessible websites tend to rank higher in search results.

**Legal protection:** Website accessibility lawsuits have increased significantly in recent years. Making your site accessible reduces your legal risk.

Simple Accessibility Wins

You don't need a complete redesign to make meaningful improvements. Here are the most impactful changes:

  • **Add alt text to images:** Describe what each image shows for screen readers
  • **Use sufficient color contrast:** Make sure text is readable against its background
  • **Enable keyboard navigation:** Some users can't use a mouse
  • **Use clear headings:** Proper heading structure helps screen readers and improves SEO
  • **Make forms label clearly:** Every form field should have a visible label
  • We Build Accessibility Into Every Site

    Every site we build through the Empowerment Partnership meets Web Content Accessibility Guidelines (WCAG) standards. It's built in from the start — not an afterthought.

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